Becoming great (or even better) at a new skill requires a plan.

Outside of copy, John and Dave have used strategies to get good at an accelerated rate.

Dave talks about his start in magic and street performing (aka charming people on the street)

John dives deep into research and what he’s been spending the last year on (which is awesome).

Together, they lay out how you’ll be able to hone your skills to a razor sharp edge.

So that you’re so good…

Clients can’t ignore you.

In this episode, you’ll find how real “street smarts” can find freelance clients now and show you the money!

In this episode, you’ll discover:

* The truth behind the 10,000 hour rule

* How to “cancel out” wasted practice hours starting today

* How to use the deliberate “egg timer” secret of a famous ad man to become a copywriting stud or studette

* One simple tweak anyone can use to boost the results of their skill training

* What John has been working on the last year and how he’s made twice as much progress as anyone expected

Mentioned:

* Peak by Anders Ericsson

* 4 Hour Chef

* Takeover Tuesday Podcast – Roy Furr

* Make Words Pay

Intro and outro backing music: Forever More by CREO

John McIntyre: Alright it’s John McIntyre here, The Autoresponder Guy, I’m here with Dave Allan once again, the street magician turned copywriter. I thought it would be really fascinating to talk about how to learn…anything, and not just say, copywriting – but a lot of people are like, how can I get clients – well there’s a way to learn – obviously people who get clients, they’re doing specific things. You need to learn what they’re doing and do those specific things and you should be getting clients – so it will be really valuable to have a bit of a chat about how the brain learns, how one learns, so you can apply that and go achieve your dreams…

Dave Allan: Absolutely

John McIntyre: [laughing} So tell me about you, man. You’ve done, I mean street magic’s pretty cool. I think you’re the only street magician I’ve met – it’s a rare breed. So tell me about that , how do you go and learn magic, is it something you do when you’re five years old, you know, you’re a kid and you’re obsessed, did you follow some kind of – how did you learn, how did you how get into it and did you develop – get it to the point you were like going into the street and shouting at people to come watch your show

Dave Allan: You know, it’s interesting because I am an atypical example of this I’d say because most magicians, just like you mentioned, start very young and progress all the way along a sort of linear path. And for myself, I didn’t start – I’m 42 now – I started when I was 29 and basically I started into magic because I was interested in psychology and I had taken stuff like that in university – my dad was always a very big practical joker – so the first few magic tricks I tried were in retaliation [laughing] on my father. And so when those things worked and I saw the effect it had and how easily – my dad is a rather sharp individual – how easily he was duped, I thought wow, this is really interesting and that sort of made me delve furt...