In this episode I speak to entrepreneur and author Arnaud Henneville-Wedholm about how to seek and embrace failure in your startup. Arnaud first dives into how he started with a B2C social network aiming at disrupting Facebook. After 6 years and numerous pivots, he found himself with an Enterprise Social Network, which was launched way before Workplace by Facebook - now Meta. Unfortunately he was crushed by Facebook / Meta. In his book: How Hard Can It Be - Startup Lessons From Trying (And Failure) To Take Down Facebook he talks about the real entrepreneurial journey, failure, not merely embracing failure but seeking it, becoming who you are, and failure as a corporate culture to drive innovation. We cover all these topics in this episode so tune in!