Ben Settle is one of my favorite business badasses.

He is brash and contrarian…hence why his podcast used to the “Antipreneur Show”.

Like Ben years ago, you may be starting into the freelance game (or deep in its clutches!).

He was once where you are…and lived to tell the tale.

Not without some battle scars though.

So listen while he recites the do’s and dont’s of freelance copywriting and then…

What he does now.

A business which in the simplest terms…

Takes only 10 minutes a day.

You’d better sit down to listen to this.

In this episode, you’ll discover:

* The book of “Lost Secrets” that gave Ben a head start and the incredible way it tied into Gary Halbert.

* The single critical piece of advice Ben would give a freelancer (prevent burnout and get paid!)

* Why the “natural” way most people want to go in business is dead wrong (and why no one thinks Ben’s way should work!)

* A business lesson Ben learned the hard way. The reason he abandoned a membership site and what it means for you.

* How Ben gave a girl a personality. Discover how to fashion your own without becoming REPULSIVE.

Mentioned:

* Ben Settle

* Jonathan Rivera

* Bruce Barton

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey everybody it’s David Allan. We’re back with another edition of the Email Marketing Podcast. We have a veteran email marketer on todays show I’ve wanted to talk to for a long time.

He’s been on John’s show before and his name is Ben Settle. Ben Settle, how are you?

Ben Settle: I am doing great. How are you doing David?

David Allan: I’m doing fantastic. It’s a nice day here in Monterey California. And you’re up in Oregon.

Ben Settle: Yeah I’m in I’m in Bandon, Oregon where it’s pretty shitty out here. Can I use that word on John’s podcast?

David Allan: Yes absolutely. John would probably tell you to only use those.

Ben Settle: Yeah it is pretty it’s probably – it’s one of those days where it’s like really windy and everything’s blown all over the place and I like it though. I like the storms and everything and it’s right up my alley.

David Allan: Oh good. That’s awesome. Now I think I first heard about you from Michael Senoff I believe…

Ben Settle: That’s very possible.

David Allan: Yeah. Because I first started learning about email marketing from my course put up by Matt Furey.

Ben Settle:Me too.

David Allan: Yeah. And I later found out that you were much the same and then I stumble across Michael’s web site when I first got on the Internet I think it was poking around for a couple of years and then you guys had some dealings together so I think there were some products and stuff to you guys worked on together.

Ben Settle: Yeah. And we’ve been friends for a long time we’ve worked on a lot of stuff together.

David Allan: That’s awesome. You first started out as kind of a freelance copywriter, is that right?

Ben Settle: Yeah. Yeah when I first started out I didn’t even know what I was doing. I just knew I wanted to learn this copywriting thing and I thought I’d better get some...