Passle CMO Series Podcast

Episode 144 - Tracey Whyte of Piper Alderman on Getting the Most Out of AI in a Lean Marketing & BD Team

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The impact of AI in legal marketing and business development is still relatively unknown. While we hear professionals are adopting AI to achieve impressive results, we rarely see examples of successful outputs.


On this episode of the CMO Series, Tracey Whyte, Head of Business Development and Marketing at Piper Alderman, is joining Charles Cousins to share some of the practical applications of AI she has been driving at the firm and the challenges she's overcome on that journey.

Tracey and Charles discuss:

  • Why legal marketers and BD professionals should be looking at AI for their roles right now
  • How Tracey came to her role at Piper Alderman
  • What the early steps towards AI adoption looked like
  • What the current AI use across the marketing/BD function looks like and what it is being used for what purpose
  • How to construct effective prompts for AI during the writing process 
  • Advice for others on how to get the most from AI



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