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Have you been in a situation where after tirelessly trying to address a crisis you realised that you were addressing the symptoms rather than the problem itself?

In today’s episode I will move away from my usual approach of sharing a real story to sharing a parable that has a significant lesson for both business and life. I first read this story in the book ‘Upstream’ by Dan Heath. Dan Heath along with his brother Chip wrote my all-time favourite book on communication - ‘Made to Stick.’

Listen here…



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