Full-Funnel B2B Marketing Show

Episode 145: Adapting Global Marketing Programs To The New Markets and Segments with Andrei & Vladimir


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In the new episode of Fullfunnel Live we'll share with Vladimir Blagojevic how to adjust your GTM strategy and marketing programs to new markets and segments to drive revenue (not a frustrated regional team).


Join us to learn and discuss:




  • The most common mistakes when trying to adopt a successful HQ's marketing program to a new region or vertical

  • 5-steps process we use to adjust central frameworks to the new market GTM needs, challenges and team's skillset

  • How to set up the right expectations and metrics for the new program


RESOURCES


On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/


Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/


Join our community for B2B marketers - The Trenches: https://trenches.community/


Ucoming events: https://lu.ma/fullfunnel/events


Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog


Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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Full-Funnel B2B Marketing ShowBy Andrei Zinkevich

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