Mr. Marketology has risen through the ranks by proving his know-how to his superiors…

Both in the military and the corporate world.

He tackles several issues in this episode and with a little

elbow grease you can fix them today.

Whether it’s showing you the roadblocks preventing website conversions…

What angle to take on the vast expanse of social media…

Or how to get in front of the parade your customers are already

dancing in.

Jeff has some real-world answers.

Is your marketing automated?

In this episode, you’ll discover:

* Using automation in your digital marketing. The strategy of “triggered” response.

* The “un-sexy” way you must tackle your website. (it’s a grind but it works magic!)

* The one critical element almost every business owner forgets. (Fix your thinking fast or all you’ll hear is crickets).

* The missing links between your website and your social media. Discover the quick ins and outs.

* The quickest way to quench your customers thirst. (Like giving water to a dying man in the desert).

Mentioned:

* Jeff Beale

* Heat Maps

* Jeff Beale on Twitter

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

[00:00:00] Everybody it’s David and I’m back with another edition of the podcast. Today we have a gentleman all the way from Atlanta Georgia. Mr. Marketology. Jeff Beale. What is up.

[00:00:13] Hey Dave how are you doing. I am doing fantastic. What about you sir.

[00:00:17] Oh wonderful you know the Falcons about to win the Super Bowl so I can find out like we talked about off air.

[00:00:25] My sister does live in Atlanta she actually lives in Milton and she’s not the biggest football fan. And her husband is sort of you know watching on occasion. But yeah they were super pumped about the Falcons being in the Super Bowl and I have to say I will play for the Falcons because I despise the Patriots so hopefully it is a turnoff to many people but it’s going to be a great day. I’ll just I just hope it’s most of all I want to see it be a close game.

[00:00:50] I hope so.

[00:00:51] Yeah I think it was a out they too many of you will be upset because we all hate the Patriots so they better check those balls ahead of time make sure they are there.

[00:01:01] All right so let’s let’s try to dive into this because you’re into marketing you’re into email marketing of course which we like to talk about a lot on the show. Let’s jump back now to how you sort of got into this whole marketing and e-mail marketing world how you got sucked into the vortex. If me start back you know when you maybe had more normal jobs how you sort of quickly you know got got to where you are now Joy is a beautiful transition.

[00:01:27] So when I started I started in military after getting out the military I worked in the government for the military. And so I was in charge of webdesign. And for a symposium that they had. And as I transitioned from webdesign I said well you know I really it’s funny I got that job because I told them that their Web sites suck and they said well you can do better you should do better.

[00:01:51] And so that’s how I got into web design.

[00:01:54] And then from there moved into book Great started nosing that Web site weren’t getting ...