If you have dieted more than twice in the past 12 months, this episode is a must-listen.

The law of diminishing returns describes the lessening impact of a constant stimulus, e.g., the more you do something or are exposed to something, the less the impact. You become more numb to the impact of each exposure.

Listen in to hear how this law applies very well to chronic dieting and what you can do to break free of this cycle to get more out of your future diets. 

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