James and Nick welcome Riste Ristevski of JSK Cigars. Riste talks about how he got into the cigar industry, what's changed over the last ten years, and some of the risks that he's taken to make JSK what it is today. Riste talks about switching to his newest factory and what that entailed, as well as what it has done for his brand. We discuss the cigar industry at large, some of the problems that come with some B&Ms, cigar pricing, what's wrong with the industry, and what's next for Colonel Riste and JSK.