She worked her way up inside a marketing company…

Using what she calls the “stair-step” approach.

After working on shorter copy projects she was finally given

a shot.

She broke through when she defeated a direct-response legend.

Then she defeated a titan from the copywriting Mount Rushmore and his 7-year control.

She has become known as a control-busting force and one of the best copywriters on the planet.

All that and raising a family too!

Her story is amazing and she delivers on this episode.

So sit-down…plug in…

And shorten your learning curve for getting to the very top of the profession.

In this episode, you’ll discover:

* The “Godzilla” start to her long-form copy career and how to put yourself in the way of opportunity.

* How she defeated two copywriting legends and sent her stock through the roof. (After previous Boardroom brush-offs!)

* The one book NOBODY told her about when she worked at Phillips Publishing. (If you haven’t read it yet – get on it)

* One tip for freelancers that could rescue you from your parents basement while you get paid.

* The illegal lengths she went to in acquiring the absolute best knowledge. She was actually in the room when this legend gave his famous presentation.

Mentioned:

* Kim Krause-Schwalm

* A-List Copywriter’s Manifesto

* The Girls Club

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey Everybody We’re back with another exciting edition of the podcast and we have a very special guest today. One of the A-list copywriters in the entire world. She’s the first female to ever get to control at Boardroom. And I’m really excited to talk to her about the new things she’s developing right now as well as all her control busting secrets. Kim Schwalm How are you?

Kim Schwalm: I’m doing great, David. Good to see you.

David Allan: Awesome awesome to have you on the show. So I guess the first thing we like to do on the show is we like to go back to how you got yourself all wrapped up in this mess – your superhero origin story if you will – give us what you were involved in before and then up to the present. How ever you wanna tell it.

Kim Schwalm: Sure. Well I always knew I wanted to get into marketing but I kind of took some detours along the way and ended up working at a health insurance company pretty much right out of college and I was actually in the actuarial department because I was a math major of all things and finally got an opportunity to apply for a marketing job in a new division or newly created division of the company. That was I had always been there had been this money losing dog you know with you know being a nonprofit insurance company they had to offer insurance to everybody and even the bad risk but they brought this guy in who had a really strong direct marketing background and he saw a huge opportunity and he hired me. And you know being such a small department we know I got to wear every sort of hat you know from building a marketing database to learning how to write copy. And we ended up within three years. We turned that into the most profitable division of the company and actually split off into a for profit subsidiary. So I got exposed to a whole whole lot of direct marketing then and...