Summary

In this episode of the Franchise QB Podcast, host Mike Halpern interviews Brian Lowe, CEO and President of BML Public Relations. Brian shares his journey into public relations and how he started his own firm. He discusses his experience working with iconic brands and how he entered the franchise space. Brian explains the role of public relations in franchise concepts and the benefits it provides. He also highlights the importance of maintaining a positive brand image and leveraging PR for growth. The episode concludes with a discussion on ideal clients for BML Public Relations and the importance of consistency and social media in PR.

Takeaways

• Public relations plays a crucial role in maintaining a positive brand image and attracting customers to franchise concepts.
• Consistency in messaging and brand voice is essential for effective PR.
• PR can be leveraged to promote franchise growth and attract potential franchisees.
• In crisis situations, PR can help mitigate damage to a franchise's reputation and address negative publicity.
• BML Public Relations works with franchisors and multi-unit franchise companies to develop proactive PR strategies and tell compelling brand stories.

Chapters

00:00
Introduction to Franchise QB Podcast

00:44
Brian Lowe's Journey into Public Relations

02:12
Working with Iconic Brands in the Agency World

03:10
Starting BML Public Relations

04:58
Entering the Franchise Space

07:22
Working with the Flynn Group

09:10
The Role of Public Relations in Franchise Concepts

10:05
Benefits of PR for Franchise Concepts

11:29
Maintaining a Positive Brand Image

13:26
Leveraging PR for Growth

14:46
Using PR to Attract Customers and Scale Business

17:39
PR in Crisis Situations

21:00
Ideal Clients for BML Public Relations

22:22
Leveraging PR for Franchise Growth

24:16
Consistency and Social Media in PR

26:11
Closing Remarks and Contact Information

Free Resource for Franchise QB Listeners:

The Franchise QB Playbook will guide you through the process of finding your perfect franchise fit.
https://docs.google.com/document/d/1XlbD8oyl3uyeiqaM73poH67BX1jRRyCGR7l7qB-3Nz0/edit?usp=sharing. Also, you can view the Franchise QB podcast at www.youtube.com/@franchiseqb.

Contact me and my team with any questions along the way. www.calendly.com/franchiseguy
Mike Halpern, CAFC
[email protected]