Baby Shark, Fight Club, Doug has the soundboard going today! But we’re not here to talk about the soundboard, today Jess and Doug are discussing customer acquisition versus revenue acquisition. What’s the difference? Are they the same thing? Find out in today’s show.

Questions answered in today's show:

• What's the difference between customer acquisition and revenue acquisition?
• What is lift? 
• Why is it that there seems to be so much focus on customer acquisition and getting new customers over revenue acquisition?
• Should you focus on customer acquisition over revenue acquisition?

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