What if the key to boosting your pharmacy’s revenue—and your community impact—was already within your four walls?

In this episode of Independent Insights, host Suzanne Feeney sits down with Alex Anderson, sixth-generation owner of Oswald’s Pharmacy, to explore how he transformed a single lift chair into a thriving front-end and DME (Durable Medical Equipment) business that now spans 5,000+ square feet and drives significant revenue.

Whether you’re a one-person show or managing a full team, this episode is packed with practical, scalable strategies to help you:

Start small and smart with DME—even with limited space or staff

• Identify top-performing front-end products that meet real community needs
• Use rentals to generate recurring revenue with minimal investment
• Leverage your team’s hidden talents to grow marketing and outreach
• Drive foot traffic with smart merchandising, local partnerships, and online visibility

You’ll also hear how Alex uses inventory as a strategic tool—not just a shelf filler—to create a one-stop shop that keeps customers coming back. 

If you’ve ever wondered how to diversify your revenue, better serve your patients, and make your front-end work harder for your business, this is the 
episode you can’t afford to miss.

Host
Suzanne Feeney, PharmD
VP, Pharmacy Retail Operations
McKesson/Health Mart

Guests
Alex Anderson
Owner
Oswald's Pharmacy

Resources
Tune into Independent Insights Episode 12: The Power of Partnerships 

Health Mart Pharmacies can access Health Mart University (HMU) for:

• Helpful CE and non-CE courses and more on front-end  
• Health Mart pharmacists to claim their CE credit for weekly Gamechanger episodes  

The views and opinions expressed in this podcast are those of the guest and do not necessarily represent the views or positions of Health Mart, McKesson or its affiliates or subsidiaries ("McKesson”). The information provided herein is for informational purposes only and does not constitute the rendering of clinical, legal or other professional advice by McKesson.