What do you think of when the name Amazon comes to mind?

Probably such things as "can find anything," "reliable," "keeps in touch." And these thoughts are not by accident. They come to you because Amazon has spent a great deal of time fostering that image.

It is one of the strongest brands in existence today, and everything it does and says relates to that brand image. Learn what key traits make Amazon, Nike, FedEx, and All State all a successful brand.