In this episode of The Mobile GameDev Playbook, we’re discussing how to utilize player insight to help build better games. We look into the tips, tools, and techniques game developers can use to understand what their players want so that they’ll keep coming back for more.

Market-research platform PickFu joins this episode to discuss how game developers have collected user feedback using their service, along with mobile game studio Mojiworks, which uses data-led design in their game development process. 

Dive deep into the topic with host Jon Jordan, GameRefinery’s Chief Game Analyst Erno Kiiski and special guests John Li, co-founder of PickFu, and Jen Bolton, VP of Player Insights at Mojiworks. 

Thanks for listening!