What if…The secret to skyrocketing engagement and retention in your membership community wasn’t more content, but a simple shift in how your members see themselves?
That’s right—today, I’m sitting down with Deraj Wells, a master at turning ordinary memberships into powerful tribes. Deraj reveals the game-changing strategy that helps members build an identity so strong, they’ll never want to leave.
If you're tired of watching your members drift away, or if you’re struggling to get real engagement, this episode is packed with the actionable insights you need to turn things around. Get ready for a deep dive into the psychology of identity and how it’s the key to creating a thriving, loyal community. Trust me, you don’t want to miss this!
What You’ll Learn in This Episode:
The secret to getting members to identify as part of your tribe, not just customers.How to leverage emotional connection and identity to increase engagement.Simple but powerful strategies to make your tribe members feel seen, heard, and valued.Why building a sense of belonging is the key to retention and loyalty in any community.
Listen to This Episode on Your Favourite Podcast Channel:
https://tribemembershippodcast.com/captivate-podcast/episode-15-tribe-client-transformation-with-deraj-wells-the-power-of-identity-in-membership-communities/
Subscribe and Listen on iTunes:
https://podcasts.apple.com/us/podcast/the-tribe-membership-show/id1789584393
Subscribe and Listen on Spotify:
https://open.spotify.com/show/1BQ6TZeRRT3hIoIxsa9jsj
🎁 Free Gift for Podcast Listeners:
Download the Community Engagement Secrets PDF
Discover 10 powerful rituals proven to boost engagement and retention in any membership, program, or online community.
✅ Real-world examples across various niches
✅ Step-by-step strategy guide for creating rituals that stick
✅ Ideal for platforms like Skool, Facebook Groups, or private communities
👉 Click here to download
Episode Sponsors:
📘 The 27 Tribe Secrets Book
Unlock the 3 Tribe Phases and 27 psychological triggers behind thriving, engagement-based memberships.
If you're ready to transform content into culture and products into movements, this is your blueprint.
📖 Grab your copy at TribeSecretsBook.com
Resources Mentioned:
27 Tribe Secrets Book – Digital27 Tribe Secrets Book on AmazonTribe Membership Show WebsiteBook Your FREE Tribe Discovery Call
Episode Highlights:
00:00 Introduction: Building a Tribe
00:47 Guest Introduction: Deraj Wells
01:17 Deraj's Journey: From Label to Independence
02:03 The Power of Licensing Music
04:18 Creating a System for Success
06:45 Challenges and Breakthroughs
09:01 Building a Community and Course
11:59 The Shift to Low Ticket Memberships
35:27 Gratitude and Initial Hesitations
36:28 Optimizing Membership and Retention
37:28 Marketing Success and Ad Strategies
38:41 The Importance of Lifelong Members
40:37 Community Transformation and Naming
42:09 Targeting Independent Hip Hop Artists
48:44 The Power of Licensing and Branding
55:19 Celebrating Milestones and Rewards
01:00:23 Helping Members Achieve Milestones
01:00:45 Success Stories from the Community
01:02:26 Reinforcing Milestones and Patience
01:04:12 Weekly Coaching Calls and Community Engagement
01:11:03 The REP Method Explained
01:13:44 Platform and AI in Music
01:25:20 Future Plans and Final Thoughts
Connect with Deraj:
InstagramTwitterFacebook
Connect with Funk:
WebsiteInstagram
Your community is more than content—it’s about identity and belonging. When members see themselves as part of your tribe, they stay longer and engage deeper. Use Deraj’s insights to build that connection and watch your membership transform.