One of the most important ”hats” you’re wearing as an online business owner is the researcher hat. If that’s your second nature, if it’s something you’ve been doing all the time since high school, it really shouldn’t be a problem.

If you’re a writer or a journalist you’re probably very used to doing it. It may be something that you just love because you’re a really curious person, or you don’t like it much but it’s just a part of what you do – kinda like the jogging I mentioned in one of the episodes – unpleasant but necessary – a B task on your list.

But if you’re a multi-passionate person, not so tech savvy and you never really had to do research, you know - write well-researched essays – it may feel more like the root canal.