CRMs have come a long way in the past five years. They used to be giant databases that kept track of prospects' contact information. Today they are vital tools that every sales organization should be using to automate, prioritize, and systematize the sales effort across the organization. It should be the single point of truth around what’s going on with every single prospect and customer in the company. If you’re not using it to that extent, you’re falling behind your competition and you’re leaving money on the table with regard to revenue opportunities that are going unattended. In this episode, we’ll help you fix that.

What we’ll cover in the show –

• What your CRM should be doing and what it shouldn’t be doing