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Episode #150 – Bnonn Tennant On Going Backwards To Move Your Copy Skills Forward
He started by building a website for his friend.
Realizing that “something” needed to actually fill the design he created…
He started cracking the old copy books.
You’ve read ’em, right?
Claude Hopkins – John Caples – the classics.
In learning the traditional way and attempting to teach it to others…
He found that students struggled and faltered.
So he set about creating a different way to expose people to
the world of writing copy.
What he discovered was more than a little backward.
So crumple up your preconceptions and toss ’em away.
It can take a new perspective to create continued growth.
In this episode, you’ll discover:
* How to avoid the many problems of copy-writing with this simple alternative. (Same thing taught by email superstar Matt Furey)
* How to pull off the hardest aspect of any copy project by changing where you start.
* The one freelance copywriting tip you can use to stop problem clients dead in their tracks.
* 5 red flags that should keep you from working with 97.5% of bad clients.
* Ferret out this one thing clients want and save yourself hours of frustration.
Mentioned:
* Learn Copywriting Backwards
* Attention Thievery
* Bnonn Tennant
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan: Hey everybody, back for another edition of a podcast interview for you I think this is going to be good because we’re actually talking to somebody who’s in the future and that is because of the time difference between here in California and New Zealand is so great that he’s actually on I guess it would be Friday already. Is that right now are you going to have to tell me how to pronounce your name before I give a crack at it.
Bnonn Tennant: Fair enough. So my name Bnonn (pronounced Non).
David Allan: You know that’s what I was going to say. So I feel very good about myself. Excellent Bnonn Tennant, you’re in New Zealand and you’re a marketing specialist. We sort of met through a circuitous route, a person we have in common and it’s been a while I had you pegged for a guest a long time ago. But like anything of course we get caught up and those lists go missing and you know you sort of weave your way back around because I don’t really know that much about you either. Maybe we’ll start with your sort of superhero origin story you can tell us how you got this whole marketing thing that brings you up to today.
Bnonn Tennant: Sure. Well my origins story starts in the pit of hell. An IT department. It’s where I had been working for seven or eight years and it got to the point that it was going to be some kind of postal or rooftop incident if I kept working that great at that time I had a good friend who runs a business to run the business is doing data recovery and he was complaining to me about the price of getting any website done and I had been dabbling in web design and I’d been writing as a hobby for a long time and I said to him you know I can do that website cheaply. And so I did. And then I thought to myself you know if I can pay for the website and he’ll pay for it like they do it for other people. And that was what happened. And of course I started out with design but as soon as I got into it I got clients I was like.
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By The McMethod Email Marketing PodcastHe started by building a website for his friend.
Realizing that “something” needed to actually fill the design he created…
He started cracking the old copy books.
You’ve read ’em, right?
Claude Hopkins – John Caples – the classics.
In learning the traditional way and attempting to teach it to others…
He found that students struggled and faltered.
So he set about creating a different way to expose people to
the world of writing copy.
What he discovered was more than a little backward.
So crumple up your preconceptions and toss ’em away.
It can take a new perspective to create continued growth.
In this episode, you’ll discover:
* How to avoid the many problems of copy-writing with this simple alternative. (Same thing taught by email superstar Matt Furey)
* How to pull off the hardest aspect of any copy project by changing where you start.
* The one freelance copywriting tip you can use to stop problem clients dead in their tracks.
* 5 red flags that should keep you from working with 97.5% of bad clients.
* Ferret out this one thing clients want and save yourself hours of frustration.
Mentioned:
* Learn Copywriting Backwards
* Attention Thievery
* Bnonn Tennant
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan: Hey everybody, back for another edition of a podcast interview for you I think this is going to be good because we’re actually talking to somebody who’s in the future and that is because of the time difference between here in California and New Zealand is so great that he’s actually on I guess it would be Friday already. Is that right now are you going to have to tell me how to pronounce your name before I give a crack at it.
Bnonn Tennant: Fair enough. So my name Bnonn (pronounced Non).
David Allan: You know that’s what I was going to say. So I feel very good about myself. Excellent Bnonn Tennant, you’re in New Zealand and you’re a marketing specialist. We sort of met through a circuitous route, a person we have in common and it’s been a while I had you pegged for a guest a long time ago. But like anything of course we get caught up and those lists go missing and you know you sort of weave your way back around because I don’t really know that much about you either. Maybe we’ll start with your sort of superhero origin story you can tell us how you got this whole marketing thing that brings you up to today.
Bnonn Tennant: Sure. Well my origins story starts in the pit of hell. An IT department. It’s where I had been working for seven or eight years and it got to the point that it was going to be some kind of postal or rooftop incident if I kept working that great at that time I had a good friend who runs a business to run the business is doing data recovery and he was complaining to me about the price of getting any website done and I had been dabbling in web design and I’d been writing as a hobby for a long time and I said to him you know I can do that website cheaply. And so I did. And then I thought to myself you know if I can pay for the website and he’ll pay for it like they do it for other people. And that was what happened. And of course I started out with design but as soon as I got into it I got clients I was like.