James and Nick welcome Charlie Minato of halfwheel.com back to the program. This special bonus episode and all of our 2025 PCA Convention & Trade Show is sponsored by Small Batch Cigar Our coverage is also brought to you by My Old Kentucky Herf. We ask Charlie what halfwheel will be looking for in New Orleans. It goes much deeper than what's this year's wrapper leaf of choice...it goes to the importance of the PCA's annual convention and trade show to the consumer. We discuss what consumers and our respective audiences look forward to each year and so much more!