Welcome to episode 150 of the happytans podcast! In this milestone episode, we're thrilled to feature the dynamic co-founders of Nuda Sunless, Genevieve and Mahay, as they share their journey from unlikely beginnings in law and finance to creating a respected brand in the sunless tanning industry. Discover how they emphasize the importance of a strong storefront and online presence, staying current with industry trends, and maintaining close client relationships to stand out. With a focus on safe, inclusive tanning alternatives, their brand has grown steadily, reaching across Canada and the US with an impressive range of products. Learn how Nuda Sunless combines education and creative marketing to differentiate themselves and thrive in a rapidly expanding market. Tune in to hear insights on branding, business strategy, and the future of sunless tanning from the pioneers shaking up the industry.