In this episode, Jackie turns the interview around and puts Grant in the guest seat for a practical conversation about beauty business websites and search engine optimzation, or SEO. Grant explains SEO in plain language, why dedicated service pages can drive searches for bridal and mobile tans, facials or any other beauty services, and how a beautiful website can still fail if it’s not designed properly. They also discuss Google Business Profiles, analytics, blogs, AI-generated content, booking-platform websites, and the point when outsourcing your website becomes the smarter business move. Jackie brings the real-world perspective of running multiple studios, where visibility, functionality, and customer service matter more than having the most expensive equipment or the fanciest design.

Welcome back to the Booked & Blooming Beauty Business Podcast! In today’s episode, Grant reconnects with Ivy Potter from Innove Beauty and Wellness, a 20-year veteran of the tanning and beauty industry, educator, and business consultant. Drawing from her extensive experience as a salon owner, industry ambassador, and now a champion for fellow business owners, Ivy dives deep into the tried-and-true strategies that can ignite growth for any beauty business—without breaking the bank. Together, Grant and Ivy explore five actionable, low- or no-cost methods to better market your business, strengthen customer relationships, and expand your reach locally. Get ready to take notes as they reveal insider tips—from leveraging local brand ambassadors to maximizing your Google Business Profile—designed to help you stand out and thrive in your community.

Welcome to this episode of the Booked & Blooming Beauty Business Podcast, where we dive deep into the journey of Onyi, the visionary behind Glo Tanning—one of the fastest-growing franchises in the wellness and beauty space. 

With over 16 years of experience, Onyi shares his unique path from nursing school to becoming a beauty industry leader, the lessons learned from selling and rebuilding his business, and the innovative strategies that led Glo to unprecedented growth and zero store closures. 

From the power of recurring revenue models and employee ownership programs to breakthrough branding and scaling secrets, Onyi’s story is packed with actionable insights for anyone in the beauty business—whether you’re just starting out, scaling up, or ready to revolutionize your approach. 

Tune in for inspiration, practical advice, and a behind-the-scenes look at what it takes to build a thriving, resilient beauty brand.