Slay The Spray

In this episode of Slay The Spray, Kelly Callaghan sits down with Shonna Dexter, owner of Recreating Rays Spray Tan Studios and founder of The Sunless Legacy, to discuss what it really takes to build a profitable and sustainable spray tanning business. After 15 years in the industry, Shonna shares the lessons behind growing from offering $20 spray tans in her basement to running two salon locations, managing a team, and helping other spray tan professionals become successful business owners.

By the end of this episode, you will learn about:

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan sits down with Kristy, founder of Soul Ties Marketing and a former spray tan artist, to discuss building a personal brand that attracts the right clients. Kristy shares her entrepreneurial journey and explains how authenticity, strategic social media, and genuine connections can help beauty business owners grow their businesses.

By the end of this episode, you will learn about:

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan shares how she is using AI to streamline business operations, save time, and scale X-Tan Sunless. She explains how spray tanning artists can use AI as a virtual employee to simplify everyday tasks, strengthen their brand, and grow their businesses more efficiently.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan sits down with her bestie, Anna Hollowell, to talk about creating social media content that attracts clients without the overwhelm. Anna shares practical strategies for showing up with confidence, building genuine connections, and turning content into bookings for your spray tanning business.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

Why confidence, not a lack of content ideas, may be holding you back from showing up on social media

How to create content before consuming and build healthier social media habits

Why storytelling, human connection, and relatable content help stop the scroll

How to use B-roll, voiceovers, and talking-head videos to create engaging content, even if you're camera-shy

How to choose the right platform, use short-form video effectively, and turn social media engagement into client relationships

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan shares a behind-the-scenes look at a webinar she recorded with Nicole Gifford of GlossGenius. Kelly talks about her journey from starting a mobile spray tanning business with $2,000 to building a seven-figure business, and shares practical strategies for spray tanning artists and salon owners who want to increase revenue, retain clients, and grow without doing everything themselves.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

How to increase the value of each appointment through memberships, retail, and service upgrades

Why pricing your services correctly and understanding your costs are essential for profitability

How to keep existing clients coming back through rebooking, memberships, and a strong client experience

What to look for when hiring, and how the wrong hire can affect your salon’s revenue

How to use delegation, automation, and systems to scale your business while creating the lifestyle you want

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan sits down with Shelby Amberg, owner of Lure Lueur, to talk about stepping outside your comfort zone, believing in yourself, and taking action on big business ideas. Shelby shares how attending Slay The Spray helped shift her mindset, build meaningful connections, and give her the confidence to take a bold idea from a written goal to a 150-person beauty event in just three months. She also talks about growing her spray tanning business, hiring her first employee, building a strong network, and learning to bet on herself even when she didn't have all the answers.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

How stepping outside your comfort zone can create new business opportunities

Why networking and building genuine industry connections can accelerate growth

How Shelby turned a big idea into a 150-person beauty event in just three months

Why taking action matters more than simply feeling inspired

How to build the confidence to bet on yourself and pursue bigger business goals

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan sits down with Klaudia Rayne of Klaudia Rayne Beauty to talk about how to grow a successful spray tanning business, attract more clients, and increase revenue without relying on social media alone. Klaudia shares how she started spray tanning while in beauty school and built her business through consistency, community, referrals, content, and a strong focus on the client experience. She also shares practical strategies for making more from each appointment, selling retail without feeling “salesy,” choosing between a mobile and studio business, and building a spray tanning business around the lifestyle you actually want.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan sits down with Madison Orchard, founder of The Sunless Bar, to talk about building a strong spray tan brand, attracting ideal clients, and growing a successful spray tanning business. Madison shares her journey from spray tan artist to brand and business owner, along with practical branding strategies that can help spray tan artists stand out in a competitive market. She breaks down why effective branding goes far beyond a logo or Instagram aesthetic and explains how positioning, consistency, a professional website, and the overall client experience can help you attract the right customers and build a memorable spray tan business.

By the end of this episode, you will learn about:

Connect with Madison:

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan sits down with Chelsea Whipple, owner of Glow Babe Studio, to unpack her journey from stay-at-home mom to two-salon spray tan business owner. Chelsea opens up about the pivotal moment at Slay the Spray 2021 that changed how she priced her services, the leap of faith it took to invest in a second location, and the mindset shifts required to grow from a solo artist into a boss running a team.

By the end of this episode, you will learn about:

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!

In this episode of Slay The Spray, Kelly Callaghan shares the deeply personal evolution of her "why" — from investing her last $2,000 to escape corporate life, to building a multi-million dollar spray tanning empire, to redefining success after motherhood and postpartum depression. She opens up about validation, freedom, connection, and what really drives her more than a decade into building X-Tan Sunless and the Slay The Spray community.

Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan.

By the end of this episode, you will learn about:

Connect with Kelly:

And of course, don’t forget to join us next time for another episode of Slay The Spray!