Her mother thought it was a complete scam when she was flown to a live event by Derek Halpern.

A year later, her mom still thought it was shady when she was writing for Ramit Sethi…

And making real money!

She brought some ideas from her journalism background that

gave her a leg up.

Which led to finding her niche in big personality brands.

She has figured out the way you can imitate a client’s voice with a simple, easy system.

In fact her entire freelance business is now run on simple systems…

So she can focus on the work.

This could be the most important episode of the podcast if you’re a freelancer.

In this episode, you’ll discover:

* The first salesletter she ever wrote didn’t convert a single soul!

* The importance of attending LIVE events. (Abbey has made a career out of closing down the bar).

* The one idea she brought from her journalism career led to her “superpower” and created her own niche!

* How does she write her copy? Abbey walks us through part of her copy process.

* How systems have revolutionized her freelance business. (She provides her full workflow on her website – all 18 steps!).

Mentioned:

* Abbey Woodcock

* Abbey’s Business Of Copy website

* Ramit Sethi

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody David Allan from makewordspay.com. We have another great exciting guest here today someone who is on the freelance route as a copywriter and has great experience – and systems stuff to put in place to help you with your freelance career. Abbey Woodcock. Welcome to the show.

Abbey Woodcock: Awesome. So great to be here. Thanks for having me on.

David Allan: Yeah it’s really great to have you on. You were recommended by one of the other people that we had on our one of our previous shows and came highly recommended for your story and your skill set. Everything of course. Now maybe let’s start at the very beginning. I got into all this superhero origin story. Where did you come from and how did you get into this mess of marketing a copywriting.

Abbey Woodcock: Well I guess it depends on when you start counting. So my first ever long form sales letter was in seventh grade. I wrote a 30 page letter to a boy to ask to the eighth grade dance. So I was amazed by the zero percent were conversion on that line. So I’ve always kind of been a writer at heart. As you can imagine seventh grade nominee to know that not many boys are getting 30 page letters but. And so I dove into journalism first and learn two really important skill sets in journalism which was to write fast on a deadline and to write super clear. So I loved journalism loved reporting but the hours and the pay are terrible. So I had to figure out something else. And I discovered this land of Narnia as I call it online marketing kind of by accident and fell in love and I dove into copywriting from there.

00:02:00

It’s awesome. Now when you first heard of copywriting Did you have any idea what that actually was.

00:02:07

No of course like everyone I thought copywriting had to do with you know true trademarks in books and you know all that kind of stuff.

00:02:15

And I actually went to a an event a lot of events to learn about online marketing because even though I’d gone to coll...