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Episode #153 – Craig Simpson On A 46 Billion Dollar “Secret” To 5X Your Business In 18 Months.(Bonus – A Client’s View On Low-Class Jackass Copywriters!)
Craig Simpson started making fake rocks in his parents garage.
What he learned first from a marketing book and then trial and error led him to sell 4000 of ’em.
When he joined a direct response company they threw the classics at him.
Claude Hopkins…
Robert Collier…
David Ogilvy.
The rest, as they say, is history.
Unlike other guests on the podcast, though, Craig deals in what is becoming a more “hush-hush” media.
Direct mail.
From an eye-opening study of lifetime customer value…
to what the internet is doing to copywriting…
This interview with Craig is spillling over with marketing nuggets.
In this episode, you’ll discover:
* How backyard rock-climbing led Craig into his current marketing career
* Which marketing classics? (The book he recommends if you want to learn how to persuade like a pro)
* Why the internet has scared people away from direct mail and the consequences.
* 150,000 people can’t be wrong. How to increase lifetime customer value five-fold in 18 months.
* Are we witnessing the death of copywriter royalties? Craig weighs in – AND copywriter blunders that drive clients crazy!
Mentioned:
*
li* a href="https://www.simpson-direct.com/"_blank">Simpson Direct – Turning Mail Into Money
* The Direct Mail Solution with Craig & Dan Kennedy
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan: Hey, everybody we’re back with another edition of the podcast we have another exciting guest on today. He is a direct mail specialist and he has coauthored many books with some of people that I’ve learned from. And his latest one is called The Advertising Solution with Brian Kurtz… Craig Simpson…Welcome to the show.
Craig Simpson: Great thank you for having me. I appreciate being on the show today and get a chance to talk to you.
David Allan: Yeah you know you’re somebody I’ve heard about for quite a few years now when I got started in copywriting I heard your name sort of bounced around a bit. I’ve read some of the books you’ve coauthored with Dan Kennedy. And it’s interesting to sort of put a voice and in this case a face because I have the book in front of me and said that you’ve just heard about for a while in sort of a mix around in the same circles. So maybe like we like to do start from this sort of your humble beginnings and give us the trajectory of how you arrived at where you’re at today.
Craig Simpson: Sure. You know I got into marketing a really interesting way. I was about 18 years old and I had built this 20 foot high fake rock climbing wall in my parent’s backyard they live in the home I was really into rock climbing and so I scraped together a few nickel and dime. I built the you know everything I had. I built the rock climbing wall. And when I was done building it I had no money left to buy the little fake hold that you bought on the wall. And so I started messing around with some different polyester thing and then I found a formula that made these really cool fake rock climbing. And so my buddy came over and they climbed in the water I had made these holes and everyone loved them and they said
great you should start selling them. And so I thought OK all I’ll now these big rock.
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By The McMethod Email Marketing PodcastCraig Simpson started making fake rocks in his parents garage.
What he learned first from a marketing book and then trial and error led him to sell 4000 of ’em.
When he joined a direct response company they threw the classics at him.
Claude Hopkins…
Robert Collier…
David Ogilvy.
The rest, as they say, is history.
Unlike other guests on the podcast, though, Craig deals in what is becoming a more “hush-hush” media.
Direct mail.
From an eye-opening study of lifetime customer value…
to what the internet is doing to copywriting…
This interview with Craig is spillling over with marketing nuggets.
In this episode, you’ll discover:
* How backyard rock-climbing led Craig into his current marketing career
* Which marketing classics? (The book he recommends if you want to learn how to persuade like a pro)
* Why the internet has scared people away from direct mail and the consequences.
* 150,000 people can’t be wrong. How to increase lifetime customer value five-fold in 18 months.
* Are we witnessing the death of copywriter royalties? Craig weighs in – AND copywriter blunders that drive clients crazy!
Mentioned:
*
li* a href="https://www.simpson-direct.com/"_blank">Simpson Direct – Turning Mail Into Money
* The Direct Mail Solution with Craig & Dan Kennedy
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan: Hey, everybody we’re back with another edition of the podcast we have another exciting guest on today. He is a direct mail specialist and he has coauthored many books with some of people that I’ve learned from. And his latest one is called The Advertising Solution with Brian Kurtz… Craig Simpson…Welcome to the show.
Craig Simpson: Great thank you for having me. I appreciate being on the show today and get a chance to talk to you.
David Allan: Yeah you know you’re somebody I’ve heard about for quite a few years now when I got started in copywriting I heard your name sort of bounced around a bit. I’ve read some of the books you’ve coauthored with Dan Kennedy. And it’s interesting to sort of put a voice and in this case a face because I have the book in front of me and said that you’ve just heard about for a while in sort of a mix around in the same circles. So maybe like we like to do start from this sort of your humble beginnings and give us the trajectory of how you arrived at where you’re at today.
Craig Simpson: Sure. You know I got into marketing a really interesting way. I was about 18 years old and I had built this 20 foot high fake rock climbing wall in my parent’s backyard they live in the home I was really into rock climbing and so I scraped together a few nickel and dime. I built the you know everything I had. I built the rock climbing wall. And when I was done building it I had no money left to buy the little fake hold that you bought on the wall. And so I started messing around with some different polyester thing and then I found a formula that made these really cool fake rock climbing. And so my buddy came over and they climbed in the water I had made these holes and everyone loved them and they said
great you should start selling them. And so I thought OK all I’ll now these big rock.