Carlos Redlich is a life-long martial artist turned copywriting and marketing black belt.
Carlos and I (David Allan) once did a podcast together before he landed a massive retainer client.
He has continued with his freelance copy career since last we spoke…
BUT he has some new experiences to share.
From in the copy trenches.
This one strategy I have heard from a few copywriters (like Ben Settle and Doberman Dan)…
But it bears repeating because it can work almost like magic.
He also drops a very simple and straightforward Facebook system to lure new clients.
So listen and then DO.
The rewards are yours for the taking.
In this episode, you’ll discover:
* Bruce Lee’s secret to learning anything…including copywriting!
* How stories endure…the PR savvy of dead celebrities.
* One angle you can use in your copy that you may have overlooked (leaving money on the table).
* How to steal your way to the bank (the ethical genius of Jay Abraham).
* Carlos’ secret to closing sales even Obi-Wan Kenobi would be proud of. (Also – his “Cohones” method to getting money upfront!)
Mentioned:
*
li* a href="https://facebook.com/takeovertuesdaypodcast/"_blank">Takeover Tuesday Podcast
* Jay Abraham
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan: Hey, everybody we’re back for another edition of the podcast and I have a very special guest. Normally I’d say that anyway, but this is extra special because Carlos Redlich and I started a podcast more than a year ago now I think because I just got a Facebook reminder about a couple of the interviews we used to do and he’s a fellow copywriter who became too busy with his freelance career to basically continue with the podcast. And I ended up doing the podcast for John McIntyre and releasing other ones which was called Takeover Tuesday and Carlos is now on the show. Finally we are here.
Carlos Redlich: Yeah man happy and excited to be on the call as though it’s a long time no see. You know what I mean.
David Allan: Yeah man. We’ve been out of touch for a bit because everyone’s been busy as heck fire. So yeah. So it’s been crazy it’s been a wild ride. So let’s start with sort of you know I can’t remember the last time I talked to you it’s been a lot of months anyways. But at that point you you had landed a massive client for your freelance business. You didn’t cooperate you were doing a whole you’re on retainer you were doing a whole bunch of shit for them. Maybe start from there and sort of you know what’s it all for you. I know you went to trafficking reversions I know you the US You just moved to Arizona I think back when we were just diverting parts basically. So would you bring us up to speed. Yeah.
Carlos Redlich: So I mean again appreciate being on the call.
Yeah I mean I think last time we talked when I picked up our one really big retainer client who’s pay 10 grand a month we were doing tons of shit and then we actually mean we’re still friends. We don’t do the retainer any more we’re doing kind of like profit share stuff and he’s crashing into it and stuff so it’s really the best part is he’s actually in Arizona way 15 minutes down the street. I usually go have a barbecue at his place anyway.