Dr Rubin was inspired by Joe A, a student, who recently asked "what really made Starbucks successful?" Was it there coffee? Or was it the experience that they created surrounding the coffee? The same question is asked about chiropractic. What makes a successful chiropractic office? Or a successful any sort of business? It's the experience, the personality of the business that makes the biggest difference. Listen as Dr. Rubin takes the Starbucks experience one step further.