Recorded at Metatopia 2017

Presented by Brian Dalrymple, Jason Walters, Melissa Lewis-Gentry.

Getting your game(s) into stores usually means dealing with distributors. How do you get their attention? What do they expect from you? If you're planning on going direct to retailers, what's the best way to do that? If you're planning on operating outside of traditional distribution, are you leaving money on the table? This is panel gives an overview of the 3-tier distribution system, including its strengths, weaknesses, and alternatives.