In this episode, I’m talking about the thing that quietly decides everything in your business - identity.

Who you see yourself as is what drives how you think, what you tolerate, what you prioritise, and ultimately, the results you create.

I break down the two identities you must deliberately build if you want to grow a real business - the identity of what you do, and the identity of being a business owner.

We talk about why taking yourself seriously changes how other people respond to you, the huge difference between ‘wanting to get paid’ and ‘owning a business’, and why most women are unknowingly giving ‘hobby’ energy instead of ‘leadership’ energy.

I also go into risk tolerance, emotional and financial, and why your level of success will always match what you are willing to feel, back, and lead.

This episode is not about doing more.

It’s about becoming more intentional about who you are being.

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