For Viktor Nebehaj, investing is becoming normalised. This is why he and Adam Dodds co-founded Freetrade, allowing access to investment accounts for more people. In the future, he thinks, it will be as normal to have an investment account as it is to have a bank account.

This is why Viktor's Shiny New Object is crowdfunding, as marketing and fundraising in equal measure.

Find out how Freetrade use crowdfunding and why it's part of the future of marketing in our latest podcast episode.