He’s the mentor to some of the most prolific

and celebrated copywriters alive.

Devouring every book…

Attending every seminar he could find…

And testing everything he was learning…

Gave him the knowledge and skill he would try to pass on

later as a coach.

From humble Halbert beginnings to writing a letter which pulled

in $40 million for a client, he wanted it more than anything else he

had ever tried in his life.

So he created simple systems he could use to focus…and gave

creativity and big ideas the space to breed.

Now he’s passing along a small chunk of his wisdom.

What he shares here will make you a better copywriter almost overnight.

In this episode, you’ll discover:

* The letter and FREE seminar that completely changed his life.

* Why he’d flush 90% of his masters in education down the drain except for these two radical insights.

* The “Dilbert” way of getting into the flow state. (Forget goal-setting for now and focus on this simple idea).

* Poor copywriters usually screw THIS up – How world-class writers use it to create millions.

* Have you ever wondered what a world-class copy coach sings like? Your wait is over!

Mentioned:

* David’s Copy Mentoring

* Scott Adams’ “How To Fail At Almost Everything And Still Win Big: Kind Of The Story Of My Life

* Chris Voss’ Never Split The Difference: Negotiating As If Your Life Depended On It

* David’s “Copywriters Podcast”

* David Allan’s Make Words Pay

Intro and outro backing music: Forever More by CREO

David Allan: Hey, everybody it’s David Allan. I’m back with another edition of the podcast. We have a very special guest on with us today. He’s a copywriter. He’s a mentor. He’s an author. He’s many things but he is someone who’s going to immediately help you fix your copy make it better and make the money and or the conversions just roll right in now. David Garfinkel you are a mentor to a bunch of superstar copywriters. Talk a little bit about how you got into being a mentor.

David Garfinkel: Sure. Well I was originally a hotshot journalist who hated the Hot Shot part. It just wasn’t fun. I kept doing better and better I was San Francisco bureau chief for McGraw-Hill World News. Now that might mean nothing to most people as it should. But inside McGraw-Hill that was like – that was like the brass ring in the corporate world where I really didn’t belong but somehow found my way in there I got this job that someone else had fought off all comers to for 40 years she held this job woman. Wow. Which is a big deal at the time because this was 1984. So she’d been there since 1944 or whatever. And she was good but bursitis and Silicon Valley conspired to make it no longer a viable proposition. She couldn’t understand computers. And I did. I got it. It was lucky. I’m I’m not a coder I’m not a nerd but I’ve always liked new better ways to do things and so computers came out in 1981. I mean I I rushed up to this place in the north end of Chicago where I lived and bought a Kaypro too.

I don’t know anyone on this.