What happens when you stop coaching classes and start building coaches?

In this episode, I sit down with Farran McKay—former engineer, sailing instructor, math teacher, and now a passionate CrossFit coach and mentor. Her mission? To support coaches and affiliate owners in building stronger, more sustainable gyms—and lives.

We talk about the real behind-the-scenes struggles of running an affiliate, why burnout hides in plain sight, and how connection—not correction—is the foundation of retention.

Whether you’re a head coach, a gym owner, or someone just trying to keep it all together, this conversation is a powerful reminder: you don’t have to do it alone.

🔑 What We Dive Into:

• Her CrossFit origin story (hint: it starts with a burpee challenge)
• The difference between a good coach and a truly impactful one
• Creating better member experiences (that go beyond “community”)
• What burnout looks like before it explodes
• Why retention starts with genuine connection

🔥 Challenge for Listeners:

DM or call another coach or affiliate owner today.

No agenda. Just check in. Build the network you wish you had.

#ResilientHumansPodcast

Connect with Farran!

📸 Instagram – https://www.instagram.com/virtuous.coach.development/

🌐 Website – https://www.virtuouscoach.nl/

Connect with me!

📸 Instagram – @cfcoach_kevin

🌐 ifixyourmindset.com

💬 Join my free Facebook group: Fitness, Nutrition & Mindset – Moncton

As always, please like, share, and subscribe.

Thanks for listening 💪