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Episode #159 – Big Jason Henderson On Shortcut Copywriting Secrets Rides Again! The Legacy Of Scott Haines (Plus Email Dogma Holding You Back)
BIG Jason Henderson (He’s a 7 footer) was a professional
basketball player down-under.
Sensing the limits of that career he hit the internet.
From his early days at what would become About.com and learning about email “conversation” …
To being “Halbertized” into the fold by Bond Halbert…
Since ’96 he’s been writing and testing profit-pulling email copy.
His involvement with MECLABS has been invaluable and…
He’s out to punch some holes into email dogma (especially from the IM niche).
Recently, his close friend (and renown copywriter) Scott “Mongo” Haines passed away.
Scott had created a famous copy course that many people had urged him to update for the last five years.
Gary Halbert himself had said…
“If you could only afford to purchase and study one product, it would NOT be anything I, personally, had produced… I would recommend, above everything else, a course called ‘Shortcut Copywriting Secrets’ which was created by my friend, Scott ‘Mongo’ Haines.”
So Big Jason has picked up the torch and will be securing Scott’s legacy by keeping his work alive.
You’re going to love this week’s episode.
In this episode, you’ll discover:
* The sordid truth about daily emails. Past the rhetoric and propoganda, Jason gives everyone the low-down on best practices.
* How testing a different approach boosted EVERYTHING in the funnel! (Starting with a 27% boost from the Facebook ads)
* What Scott’s longest running client had to say about 3 of Scott’s amazing sales letters.
* How Scott handled the knock-down, drag-out, jump-off-a-cliff battles with several “clients who suck”. (The outcomes may surprise you).
* Where Jason got the hook-up when getting his career in copy started. This secret rears it’s ugly head again and again – but bears repeating!
Mentioned:
* Scott’s Shortcut Copywriting Secrets course
* Big Jason’s Email Response Warrior course
* Shortcut Copywriting Facebook group
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan: Hey everybody. Welcome to another edition of the podcast. I’m David Allan and we’ve got another great guest. I’ve really been looking forward to speaking with today. He is a lord of e-mail.
He has over 20 years of experience e-mail marketing and he sent over 1 billion e-mails much of which has been tested. Jason Henderson Welcome to the show.
Big Jason: Hey David thanks for having me.
David Allan: So tell us about that a little bit. You’ve been at this since 1996 in regards to e-mail. How did you get into marketing maybe give us that superhero origin story lead us down the garden path of why you’re in marketing.
Big Jason: Sure. So I was playing professional basketball Down Under in Australia and I just had this six sense that it was going to last forever so I don’t really you know been online and looking at stuff never really did anything and there was a local college there which is high school in Australia and they had a you know computer lab and they said hey you know anytime there’s a free seat feel free. So I started jumping on and the first big thing I did was I was the about dot.
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By The McMethod Email Marketing PodcastBIG Jason Henderson (He’s a 7 footer) was a professional
basketball player down-under.
Sensing the limits of that career he hit the internet.
From his early days at what would become About.com and learning about email “conversation” …
To being “Halbertized” into the fold by Bond Halbert…
Since ’96 he’s been writing and testing profit-pulling email copy.
His involvement with MECLABS has been invaluable and…
He’s out to punch some holes into email dogma (especially from the IM niche).
Recently, his close friend (and renown copywriter) Scott “Mongo” Haines passed away.
Scott had created a famous copy course that many people had urged him to update for the last five years.
Gary Halbert himself had said…
“If you could only afford to purchase and study one product, it would NOT be anything I, personally, had produced… I would recommend, above everything else, a course called ‘Shortcut Copywriting Secrets’ which was created by my friend, Scott ‘Mongo’ Haines.”
So Big Jason has picked up the torch and will be securing Scott’s legacy by keeping his work alive.
You’re going to love this week’s episode.
In this episode, you’ll discover:
* The sordid truth about daily emails. Past the rhetoric and propoganda, Jason gives everyone the low-down on best practices.
* How testing a different approach boosted EVERYTHING in the funnel! (Starting with a 27% boost from the Facebook ads)
* What Scott’s longest running client had to say about 3 of Scott’s amazing sales letters.
* How Scott handled the knock-down, drag-out, jump-off-a-cliff battles with several “clients who suck”. (The outcomes may surprise you).
* Where Jason got the hook-up when getting his career in copy started. This secret rears it’s ugly head again and again – but bears repeating!
Mentioned:
* Scott’s Shortcut Copywriting Secrets course
* Big Jason’s Email Response Warrior course
* Shortcut Copywriting Facebook group
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan: Hey everybody. Welcome to another edition of the podcast. I’m David Allan and we’ve got another great guest. I’ve really been looking forward to speaking with today. He is a lord of e-mail.
He has over 20 years of experience e-mail marketing and he sent over 1 billion e-mails much of which has been tested. Jason Henderson Welcome to the show.
Big Jason: Hey David thanks for having me.
David Allan: So tell us about that a little bit. You’ve been at this since 1996 in regards to e-mail. How did you get into marketing maybe give us that superhero origin story lead us down the garden path of why you’re in marketing.
Big Jason: Sure. So I was playing professional basketball Down Under in Australia and I just had this six sense that it was going to last forever so I don’t really you know been online and looking at stuff never really did anything and there was a local college there which is high school in Australia and they had a you know computer lab and they said hey you know anytime there’s a free seat feel free. So I started jumping on and the first big thing I did was I was the about dot.