Looking beyond the legal marketing industry offers invaluable insights and fresh perspectives that can drive true innovation. In today’s episode of the Passle CMO Series Podcast, Will Eke welcomes Halina Kochanowicz, Chief Commercial Officer at IPH Ltd. Halina brings a wealth of knowledge from her extensive experience leading marketing for top-tier, magic-circle law firms to her current CCO role, where she continues to shape business strategies at the highest level.

In this conversation, we’ll delve into Halina’s unique journey, exploring the key lessons law firm marketers can learn from other industries. 

Halina and Will explore:

• Halina’s career journey to Chief Commercial Officer at IPH