In this episode of the Write Publish Market podcast, host Jodi Brandon interviews Leah Paulos, founder of Press Shop PR and Book Publicity School, about the evolving landscape of book publicity in 2024. Leah shares valuable insights on the differences between marketing and publicity, strategies for effectively promoting a book, and the importance of being both strategic and adaptable in today's media environment. Listeners will gain practical advice for cutting through the noise and successfully launching their nonfiction books, regardless of their publishing path.

Time Stamps:

00:00 Entrepreneur-focused podcast, featuring writing and publishing tips.

04:53 Strategic targeting, avoiding overwhelm, focusing on bandwidth.

06:45 Traditional publishing requires authors to be active.

12:37 Adapting to diverse formats to reach readers.

15:53 Study recent successful books for strategic guidance.

18:18 Clear goal alignment essential for successful campaigns.

21:59 Crafting concise, compelling pitches for books.

26:08 Grateful for listening.

Keywords:

book publicity, book marketing, publishing industry, self-publishing, hybrid publishing, traditional publishing, PR campaigns, media attention, book sales, audience engagement, book promotion, author branding, social media marketing, book launch strategies, author promotion, media coverage, book distribution, publishing timeline, book events, author platforms, book sales goals, publishing goals, author experiences, publicity strategies, nonfiction writers, promotional work, audience demographics, book reviewers, podcast interviews, book advertising

Resources Mentioned:

Foreign Agents by Casey Michel

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Leah Paulos, the Founder of Press Shop PR and Book Publicity School, has worked at the intersection of books and media for over 20 years. Twice named a top PR firm by the Observer, Press Shop has worked on a wide range of titles, including MARCH by Rep. John Lewis, ON TYRANNY by Timothy Snyder, and on books by Ruth Bader Ginsburg, Neil deGrasse Tyson, James Kirchick, and Pulitzer-finalists Samuel Freedman and Louise Aronson. Leah began her career as a magazine editor at Condé Nast, then worked as a freelance writer for dozens of national magazines before moving into book publicity in 2006 and launching Press Shop in 2012. She graduated from Cornell University in 1998, and lives in Brooklyn with her husband and 2 boys.

Press Shop PR: https://www.pressshoppr.com/

Book Publicity School: https://www.bookpublicityschool.com/

Linkedin: https://www.linkedin.com/company/press-shop-pr/

Facebook: https://www.facebook.com/PressShopPR

and: https://www.facebook.com/people/Book-Publicity-School/100090936998502/

Twitter: https://twitter.com/PressShopPR

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1f3Rmb0yC8mC4YUIY8_3fb-nXNZCFg7GMfkdCA8CyPuM/edit?usp=sharing