Make Rodeo Great

Episode 15|Interview with Rodeo Legend Leon Coffee

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Episode 15 – Make Rodeo Great Podcast

Find Matthew

  • Web: www.2mbrand.com
  • Facebook: Matthew Myers – Rodeo Announcer
  • Instagram: @2mbrand
  • Twitter: @2mbrand
  • Podcast
    • iOS (Apple/iPhone): Podcast App or iTune Store Search: Make Rodeo Great
    • Android: Google Play Music Search: Make Rodeo Great
    • Stitcher: Iphone and Android App
    • Please drift on over to my Law Firm Website: www.2mLegal.com
      • Practice Focused on Estate Planning and Probate
        • Particularly Attuned to the Needs of the Rodeo and Rural Lifestyle

          • Gratitude

          • Freedom to do “what I do”
          • Listeners!
            • Brandon Christian was contest winner for the Premier Issue of Nod Free Magazine Giveaway
              • Insta: @kingdomwelding  or call (361) 799-9123

                • Marketing

                • Event Flyers & Posters
                  • Basics
                    • 5 “Ws” and “H”
                      • Who, What, When, Where, Why and How
                      • These MUST be on the flyer! Do NOT create a piece that requires someone to take any more action steps that looking at the flyer!
                        • Your event is competing for attention in a marketplace that is overwhelmed with messages
                          • People are lazy. All they do is scroll through feeds all day. They’re not going to take any more steps unless they are REALLY interested.
                          • Don’t give them an “out” to not know the complete details of your event.
                          • Make it BIG if Print
                          • Don’t clutter it with too much stuff.
                            • Again, competing for attention. Every minute detail is NOT necessary and might cause a viewer to miss the important stuff.
                              • The concession stand menu is not necessary
                              • Start Early
                                • When you rush you put yourself in pressure situation where you may not have time to do a thorough review. Errors, content, etc.
                                • Give yourself plenty of time for printing. Good 4 color process printing can take 14 days if you don’t have a “connection” or aren’t a priority customer for the press.
                                • Give yourself time to properly promote your event.
                                  • Putting out flyers the week prior to your event will likely be unsuccessful
                                  • Copy shop v. Print Shop
                                    • Copy Shops: FedEx/Kinkos; MailBoxes Etc.; UPS Stores are fine, but you will not get the quality of a true print shop using a press (most likely digital for 4 color)
                                    • Print Shops: online or “brick and mortar” print shops that use presses (digital or otherwise) will provide a far superior product
                                      • Cons: time frame and MAYBE cost
                                      • Pros: superior quality and MAYBE cost
                                        • turns on your price per item and how many you are ordering
                                          • You will need to do your homework on cost
                                          • We have a print vendor that does very nice 4 color work and their pricing and quality is a great value
                                          • Design
                                            • Creativity is NOT the first focus. Easy readability and attention grabbing is f
                                              • ...more
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                                              Make Rodeo GreatBy Matthew Myers Rodeo Announcer