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March 14, 2023

Episode 16: ChatGPT Roundtable - What are the applications and implications for PR and AI fields?

35 minutes

Is ChatGPT a threat or opportunity for creative and knowledge-driven fields like PR and journalism?

We invited two PR pros and an AI wonk / entrepreneur to help us understand what is happening and where things are going. Host Bob Geller moderated the discussion with these panelists:

Mark Prindle, Director, Fusion PR

Diana Bost, Director, Fusion PR

Stefano Pacifico, CEO and Co-founder of Epistemic AI, a company that uses AI for drug discovery

It was a lively and wide ranging conversation. The participants covered these points and others:

Real-world PR use cases for ChatGPT today

Pitfalls of ChatGPT

State of AI, how far off is Artificial General Intelligence?

Impact on AI vendor landscape

How PR teams can responsibly harness its power