SaaS Leaders Lounge

Episode 16: How To Be An Effective GTM Leader Featuring Jessica Crytzer


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00:00 Introduction and Background
01:14 Getting into Sales
02:36 Transition to Software Sales
04:00 Transition to Leadership
05:00 Key Skills for Sales Success
07:00 Transition to CRO Role
08:29 Satisfaction as a Leader
09:44 Importance of Customer Interaction
10:42 Focus on Productivity and Efficiency
11:46 Mission as CRO at Lima Charlie
13:30 Differentiation in the Security Space
16:25 Challenges as a Female Leader
18:03 Enabling Team and Customer Growth
20:02 Go-to-Market Initiatives
21:42 Sales and Marketing Alignment
23:30 Breaking Down Silos
25:01 Importance of Analytics and Data
26:19 Forecasting and Discounts
27:17 Avoiding Large Discounts
29:29 Pressure and Challenges of First Line Management
31:08 Using Stress as Fuel
32:38 Biggest Learning Curve in Career
34:15 Importance of Visiting Team, Customers, and Partners
36:46 Channel Network at Lima Charlie
37:42 Differentiating the Talent Process
42:09 Skills for a Top CRO in an Early Stage Startup
44:35 Balancing Family Life and Career
48:00 Defining Return on Investment
49:18 Question for Next Guest
10:00 The Importance of Cybersecurity
20:00 Common Cybersecurity Threats
30:00 Best Practices for Cybersecurity
40:00 The Role of AI in Cybersecurity
50:00 Conclusion and Contact Information
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