You’re listening to Unsubscribe! Today we talk with one of demandDrive’s Team Leads, Eli Smith, about bridging the gap between upper management and the SDR team - specifically in regards to communication and managing expectations.

As someone who has an “extensive reputation of being a leading demand generator, (seriously, his words haha)” Eli is the perfect person to talk to about this. His role as a team lead bridges both the management and SDR team, and he has the best interest of both parties at heart.

Facilitating that transparency and making sure all sides are on the same page is key, and according to Eli: “There’s not a lot of instances where a lack of visibility helps.” We couldn’t agree more!