In a very exciting episode today we had not one but TWO special guests.

Alysha Yuille - VP Content, Carat New York. And our very own Kristen Gallagher - Head of Group Accounts, decided to join for her inaugural episode.

Alysha started her career at Bauer (formally ACP Magazines) before taking a leap of faith and moving to New York City. Landing a role at TIME, Alysha then moved over to the agency side working at Storylab and after 6 years in NYC is now VP of Content at Carat heading up the Proctor and Gamble account.

In our 5 minute (turned 30 min) chat we talked about short term-ism in the USA vs Australian markets, the current role of influencers in the greater marketing mix, celebrity vs influencer, brands and their voice in social responsibility and really how important are advertising awards?

After this podcast, Dan is also considering making Alysha an offer of employment to work at haarper. Either that or a team work trip to NYC might be in order to learn more from our Carat counterpart. So watch this space.

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