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Episode 16: The Past, Present, and Future of Experimentation
This week on The Data & AI Podcast, host Lloyd Dunstall—Principal Recruitment Consultant at Harnham—sits down with Chris Gibbins, Chief Experience Officer at Creative CX, to explore the fascinating evolution of experimentation in digital analytics and CRO.
From the early days of small A/B tests to today's expansive, journey-wide experimentation, Chris reflects on how this scientific approach has transformed not just decision-making, but creativity itself. Highlights include:
Curious about what makes experimentation so powerful or simply keen to learn what metrics Chris wishes he could measure? Tune in to this episode to find out.
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By Harnham & RockborneThis week on The Data & AI Podcast, host Lloyd Dunstall—Principal Recruitment Consultant at Harnham—sits down with Chris Gibbins, Chief Experience Officer at Creative CX, to explore the fascinating evolution of experimentation in digital analytics and CRO.
From the early days of small A/B tests to today's expansive, journey-wide experimentation, Chris reflects on how this scientific approach has transformed not just decision-making, but creativity itself. Highlights include:
Curious about what makes experimentation so powerful or simply keen to learn what metrics Chris wishes he could measure? Tune in to this episode to find out.