The last persuasion marketing technique is scarcity.  Scarcity can be really effective in crating allure around your offer, but scarcity also has its limits.  It only works in certain cases and will be a failure if you don't have some necessary elements that we cover in this episode.

The last persuasion marketing technique is scarcity. Scarcity can be really effective in crating allure around your offer, but scarcity also has its limits. It only works in certain cases and will be a failure if you don't have some necessary elements that we cover in this episode.

The last persuasion marketing technique is scarcity. &nbsp;Scarcity can be really effective in crating allure around your offer, but scarcity also has its limits. &nbsp;It only works in certain cases and will be a failure if you don't have some necessary elements that we cover in this episode.

Episode 16: Using scarcity to generate demand can be hugely effective

Brian and Rob discuss marketing from the perspective of the need to standout, be authentic, and just how high the bar "is" in marketing today.

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Episode 16: Using scarcity to generate demand can be hugely effective

Episode 16: Using scarcity to generate demand can be hugely effective