“Building a brand is a bonfire and not a set of explosions”. In this episode, join Arjun as he talks to Varun Alagh – the man behind one of India’s most celebrated D2C brands - Mamaearth. Hear Varun’s journey as he moved from the corporate world of Coca Cola and Unilever into the uncertainty of building a brand from scratch. Hear about his adjustment as he moved from numbers to names when he set out to get his first few customers. Learn specifically about building a purpose driven brand for t...