Direct to a Billion Consumers

“5 years later… when you look back, you should be proud to the decision you took – that’s the easiest parameter…!” In this episode, join Arjun as he talks to Manish Taneja, the co-founder of Purplle.com. Hear about Manish’s journey from private equity to visiting beauty stores on the weekends with his flatmate and then eventually starting Purplle. Listen carefully as he deep dives on the importance of understanding your customer deeply, building for Bharat and using data to make decisions. Do...

“Just the power of sitting behind a screen and selling to the entire country/world is something that just drew me to it (ecommerce) instantly!” In this episode, join Arjun as he talks to Bharat Sethi, the founder of Rage Coffee. Hear about Bharat’s journey of building and exiting his first startup (Idecorama) until he arrived at the idea of Rage Coffee. Listen carefully as we deep dive on brand building with a limited budget and choosing brand ambassadors. Don’t miss Bharat’s insights on the ...

“The moment you ensure that every single order that you pack and deliver is being received in the way you want to receive it – that it when business starts making sense!” In this episode, join Arjun as he talks to Aakash Anand, the founder of Bella Vita and now IDAM House of Brands. Hear about Aakash’s story of navigating and then establishing leadership in a crowded space with Bella Vita. Then, hear him deep dive on the concept of a house of brands and talk about how he is playing out this s...

“There are multiple brands which will get built over the next 10 years which don’t even exist today… the 100 Cr benchmark will move to USD 100m!” In this episode, join Arjun as he talks to Swagat Sarangi, co-founder of Smytten. With rising D2C CACs – is sampling the answer (listen to answer this existential question)? Hear about Swagat’s from Mckinsey and Google to starting up with Smytten and disrupting the brand discovery problem. . Listen carefully we dig deep into how sampling to be corre...

“India celebrates 500 Cr moments every year. And, being a part of the large and small moments of every Indian – that’s my goal!” In this episode, join Arjun as he talks to Tarun Joshi, the founder of Join Ventures – a brand that is innovating in the the celebrations and gifting space in India! Hear about Tarun’s journey from a aeronautical engineering to investing and then eventually starting up. Listen carefully as Tarun breaks down verticalizing the supply chain and solving the complex prob...

"...Entrepreneur who started a 20 machine unit now has 200 machines - this through the pandemic. So what we did really well is how we treated all the people associated with us". In this episode, join Arjun as he talks to Yogesh Kabra, the founder of XYXX– a brand that is disrupting the inner wear space in India! Hear about Yogesh’s journey from an incubator in the US to, starting up back home. Listen carefully as he share his insights on scaling sustainably, excellence in manufacturing, contr...

“Every brand has a…mission statement – we have a purpose statement. We want to eliminate taboos…”. In this episode, join Arjun as he interviews Vikas Bagaria, the founder of Pee Safe – a brand that literally created categories like toilet hygiene and menstrual hygiene in India! Hear about Vikas Bhais’s journey from humble beginnings in Kolkata to cargo, defence, safety and eventually launching D2C. Don’t miss the insights on new revolutionary product development, influencer marketing as it sh...

Episode 26: Taran Chhabra, Neeman’s “Comfortable, all natural, durable, sustainable and made in India – this is something we set out to solve”. In this episode, join Arjun as he talks to Taran Chhabra, the founder of Neeman’s shoes – a brand that Indian made sneakers a reality! Hear about the journey of a sneakerhead who moved back from a analytics job in the US, completed 500+ trials and 24 months later launched his product. Dig deeper into the his journey on building a business with hi...

“With logistics getting simpler and D2C brands getting smarter…one of the big trends is that you’re going to see a lot of Indian brands on global shelves!”. In this episode, join Arjun as he talks to Akshay Ghulati, the co-founder and COO of Shiprocket – India’s largest e-commerce logistics aggregator. Hear about Akshay’s journey from Wharton & HBS to Smile Group and then from there to Amazon and Shiprocket. Learn about Akshay’s experience as a product manager at Amazon and what he brough...

“We dream of building some really impactful brands which can create at a global scale and we will build the infrastructure to take it there!”. In this episode, join Arjun as he talks to Nitin Agarwal, the founder of Globalbees – one of India’s largest e-commerce roll up players. Hear about Nitin’s journey through the finance world and start-ups till he finally decided to start up again with his friend Supam (the founder of First Cry). Through the episode you can hear Nitin’s excitement about ...