“Building a brand is a bonfire and not a set of explosions”. In this episode, join Arjun as he talks...

“…the objective of getting into a start-up should not only be to raise capital but instead to build ...

“The customer service agent went out of the prescribed script and said we’ll fix your gas stove by t...

“Your face needs a different kind of product from your scalp and this was the logic behind starting ...

“Building a brand is a bonfire and not a set of explosions”. In this episode, join Arjun as he talks to Varun Alagh – the man behind one of India’s most celebrated D2C brands - Mamaearth. Hear Varun’s journey as he moved from the corporate world of Coca Cola and Unilever into the uncertainty of building a brand from scratch. Hear about his adjustment as he moved from numbers to names when he set out to get his first few customers. Learn specifically about building a purpose driven brand for t...

“…the objective of getting into a start-up should not only be to raise capital but instead to build something meaningful and disruptive”. In this episode, join Arjun as he talks to Hitesh Dhingra – the start-up man of the D2C ecosystem. Hear Hitesh’s journey as he talks about his various stints building Letsbuy, Tyroo, Truly Madly and eventually the Man Company. Hitesh talks about how he decided men’s grooming as a category, stumbling blocks along the way and then eventually cracking the code...

“The customer service agent went out of the prescribed script and said we’ll fix your gas stove by tonight but till then, I’ve ordered you Domino’s pizza”. In this episode, join Arjun as he talks to Bharat Kalia. Hear Bharat’s story of leaving a consulting job at Bain and starting a brand creating products for the home & kitchen to enrich the daily lives of modern consumers. Bharat talks about getting into a seemingly difficult category and capturing market share by simply creating better...

“Your face needs a different kind of product from your scalp and this was the logic behind starting Beardo”. In this episode, join Arjun as he talks with Ashutosh Valani. Hear Ashutosh’s story of building Beardo to one of India’s most iconic D2C brands and building the men’s grooming category along the way. Ashutosh talks about scaling a brand with his college mate Priyank from 0 to 1 using the most innovative viral marketing strategies. Learn specifically about the right time to say goodbye ...

“Challenger means you’re taking someone on so, I have always stuck to and continue to stick to the t...

“Challenger means you’re taking someone on so, I have always stuck to and continue to stick to the term insurgent brands”. In this episode, join Arjun as he brings his first investor to the show – Deepak Shahdadpuri. Hear the story of how Deepak got enamoured by the consumer brands ecosystem in India and become one of its earliest backers. Over the last 15+ years, Deepak has invested in and supported 60+ of Asia’s most iconic consumer brands including Sula, Veeba and Epigamia. Learn specifica...