Direct to a Billion Consumers

By Arjun Vaidya

India is booming with opportunity, yet building a consumer brand here is a Herculean task. With a market of a billion plus consumers, one of the world's fastest growing economies it is also the most d... more

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FAQs about Direct to a Billion Consumers:

How many episodes does Direct to a Billion Consumers have?

The podcast currently has 52 episodes available.

Direct to a Billion Consumers episodes:

January 20, 2022 Episode 23: Ahana Gautam, Open Secret
“I also saw that you were the CEO of the company and seeing a female as a CEO...that just makes my day!” In this episode, join Arjun as he talks to Ahana Gautam, the powerhouse behind one of India’s fastest growing D2C food brands – Open Secret. Hear about Ahana’s inspirational journey from Bharatpur in Rajasthan to IIT, P&G, HBS and finally starting up. Through the episode you can hear Ahana’s enthusiasm and zeal to unjunk snacking and provide tasty yet healthy alternatives to Indian con...
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30min
December 23, 2021 Episode 22: Harsh Mariwala, Marico & Marico Innovation Foundation
“The key thing is to know how to get into a consumer’s mind – at one level it is an art but it’s also a science”. In this episode, join Arjun as he talks to Harsh Mariwala, the man behind one of India’s most iconic FMCG brands – Marico. Hear Mr. Mariwala’s story 30+ year journey as he takes us down memory lane on the evolution of retail in India. A lot of us may not have done business in the 80s and 90s and so the episode has gems on navigating the business environment and scaling to an FMCG ...
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33min
December 04, 2021 Episode 21: Chirag Taneja, Gokwik
“My sense is that we will see 8-10 more Mamaearth/Boat size startups in India (soon)”. In this episode, join Arjun as he talks to Chirag Taneja, the co-founder of one of India’s hottest D2C enablers, Gokwik. Hear Chirag’s story from banking, starting up, leading revenue at Bombay Shaving Company and finally starting the Gokwik journey. As all of us are seeing D2C brands growing exponentially, Chirag explains the need for enablers who solve existential and operational problems for founde...
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28min
November 26, 2021 Episode 20: Arman Sood, Co-Founder, Sleepy Owl
“I’ll upskill myself to learn to do it and, that’s the reason that Sleepy Owl is the brand it is tod...
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31min
November 26, 2021 Episode 20: Arman Sood, Sleepy Owl
“I’ll upskill myself to learn to do it and, that’s the reason that Sleepy Owl is the brand it is today”. In this episode, join Arjun as he talks to Arman Sood, the co-founder of one of everyone’s favourite D2C brand, Sleepy Owl. Hear the story of 2 lawyers teaming up with another friend to solve the problem of the poor coffee they had at their offices. Learn about how these 3 founders revolutionized the way the Indian consumer looked at coffee by building one of the strongest new age consumer...
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31min
October 21, 2021 Episode 19: Shankar Prasad, Founder, Pureplay Lifescienes
“I joke with my team that I think more as a woman consumer than a male – that’s my instinct ”. In th...
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24min
October 20, 2021 Episode 19: Shankar Prasad, Pureplay Lifescienes (Plum & Phy)
“I joke with my team that I think more as a woman consumer than a male – that’s my instinct ”. In this episode, join Arjun as he talks to Shankar Prasad, the founder behind the original ‘house of brands’ in personal care - Pureplay Skin Sciences. Hear Shankar’s dream career journey with HUL, Mckinsey and Everstone until he finally gave it up to start up. Learn about the importance of purpose in a business and how Shankar chose to be vegan way back in 2014. Also don’t miss Shankar's insights o...
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24min
October 07, 2021 Episode 18: Viraj Bahl, Founder, Veeba
“After one big failure (in QSR)… we sold our house - that was where the capital to start Veeba came ...
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38min
October 07, 2021 Episode 18: Viraj Bahl, Veeba
“After one big failure (in QSR)… we sold our house - that was where the capital to start Veeba came from”. In this episode, join Arjun as he talks to Viraj Bahl– the powerhouse behind Veeba and the man who brought ‘sauce back to the fore’. Hear Viraj’s story of working in the oil rigs, starting and failing in a QSR business and then eventually beginning his journey with Veeba!. Today, Veeba is a household name but hear about Viraj’s struggle and resilience to crack his first large B2B account...
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38min
September 24, 2021 Episode 17: Vivek Gupta, Licious
“The joke was in the city that two guys are looking for some gold plated chicken”. In this episode, join Arjun as he talks to Vivek Gupta – the force behind revolutionizing meat consumption in India. Hear Vivek’s story of switching gears as he moved from being the finance controller of a fund to creating 170 specifications of chicken! Rethinking the supply chain of an age old industry and disrupting it completely is no joke. Today, we take Licious for granted but we must remember that this br...
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32min

FAQs about Direct to a Billion Consumers:

How many episodes does Direct to a Billion Consumers have?

The podcast currently has 52 episodes available.