Direct to a Billion Consumers

Episode 18: Viraj Bahl, Veeba


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“After one big failure (in QSR)… we sold our house - that was where the capital to start Veeba came from”. In this episode, join Arjun as he talks to Viraj Bahl– the powerhouse behind Veeba and the man who brought ‘sauce back to the fore’. Hear Viraj’s story of working in the oil rigs, starting and failing in a QSR business and then eventually beginning his journey with Veeba!. Today, Veeba is a household name but hear about Viraj’s struggle and resilience to crack his first large B2B account...
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Direct to a Billion ConsumersBy Arjun Vaidya