“The key thing is to know how to get into a consumer’s mind – at one level it is an art but it’s also a science”. In this episode, join Arjun as he talks to Harsh Mariwala, the man behind one of India’s most iconic FMCG brands – Marico. Hear Mr. Mariwala’s story 30+ year journey as he takes us down memory lane on the evolution of retail in India. A lot of us may not have done business in the 80s and 90s and so the episode has gems on navigating the business environment and scaling to an FMCG ...