Artificial intelligence is dramatically changing how legal services are marketed—and how clients find lawyers. In this episode, Steve Seckler speaks with Annie Stern, a seasoned digital marketing strategist, about what lawyers need to know to stay relevant in the AI era. Key Takeaways: <ul data-start="587" data-end="1042"> <li data-start="587" data-end="709"> AI tools like ChatGPT are reshaping how clients discover and vet lawyers, including those who rely heavily on referrals. </li> <li data-start="710" data-end="838"> A strong digital footprint—updated bios, accurate directories, and mentions on reputable sites—is now critical for visibility. </li> <li data-start="839" data-end="920"> Traditional SEO isn't dead but must be complemented by AI-readiness strategies. </li> <li data-start="921" data-end="1042"> Annie shares the top three things every solo or small firm lawyer should do today to ensure they're discoverable by AI. </li> </ul> Resources & Contact: Learn more about Annie Stern's work at <a href="https://www.rizeupmedia.com/">RizeUp Media</a> or email her at <a class="cursor-pointer" rel="noopener" data-start="1171" data-end="1192">annie@rizeupmedia.com</a>.

Artificial intelligence is dramatically changing how legal services are marketed—and how clients find lawyers. In this episode, Steve Seckler speaks with Annie Stern, a seasoned digital marketing strategist, about what lawyers need to know to stay relevant in the AI era. Key Takeaways: AI tools like ChatGPT are reshaping how clients discover and vet lawyers, including those who rely heavily on referrals. A strong digital footprint—updated bios, accurate directories, and mentions on reputable sites—is now critical for visibility. Traditional SEO isn't dead but must be complemented by AI-readiness strategies. Annie shares the top three things every solo or small firm lawyer should do today to ensure they're discoverable by AI. Resources & Contact: Learn more about Annie Stern's work at RizeUp Media or email her at annie@rizeupmedia.com.

Artificial intelligence is dramatically changing how legal services are marketed—and how clients find lawyers. In this episode, Steve Seckler speaks with Annie Stern, a seasoned digital marketing strategist, about what lawyers need to know to stay relevant in the AI era. Key Takeaways: <ul> <li> AI tools like ChatGPT are reshaping how clients discover and vet lawyers, including those who rely heavily on referrals. </li> <li> A strong digital footprint—updated bios, accurate directories, and mentions on reputable sites—is now critical for visibility. </li> <li> Traditional SEO isn't dead but must be complemented by AI-readiness strategies. </li> <li> Annie shares the top three things every solo or small firm lawyer should do today to ensure they're discoverable by AI. </li> </ul> Resources &amp; Contact: Learn more about Annie Stern's work at <a href="https://www.rizeupmedia.com/" rel="noopener noreferrer">RizeUp Media</a> or email her at <a rel="noopener noreferrer">annie@rizeupmedia.com</a>.

Episode 160- How AI is Disrupting Digital Marketing for Lawyers with Annie Stern

Counsel to Counsel  is a periodic podcast produced by Stephen Seckler of Seckler Attorney Coaching (www.counseltocounsel.com).  It addresses important career, marketing, and leadership issues facing attorneys. The target audience is associates, counsel and partners at law firms of all sizes; but the podcast also addresses issues that are relevant to in-house counsel, law students or any lawyer who is looking for career insights inside or outside of the law.   

Counsel to Counsel is aimed at individual lawyers who are looking to increase their own career satisfaction and build their marketing and leadership skills. The podcast features interviews with leading consultants, career professionals and marketing experts who advise attorneys on careers, marketing, law firm management and related issues.  The guests are also a roster of successful attorneys who have found career satisfaction inside and outside the law.

Counsel to Counsel is a direct outgrowth of the blog Counsel to Counsel which Stephen Seckler has been publishing since 2005.

Since graduating from law school in the late 1980s, Stephen Seckler has been advising lawyers on career and marketing issues and working with a broad mix of law firms and corporate law departments.  He began blogging when legal blogging was in its infancy and his blog Counsel to Counsel was named to the ABA Journal's Blawg 100 in 2007 and 2008 (the first two years that list was in existence). 

Steve has written extensively on career and marketing issues and he has spoken at many law school, law firm and bar association events.  He served on the Boston Bar Association's Standing Committee on Work Life Balance and was Vice Chair of the Law Practice Management Section of the Massachusetts Bar Association.  He is active in the Senior Lawyers Division of the American Bar Association, the ProVisors business network, and has been quoted frequently in the legal and business press.

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Counsel to Counsel is a periodic podcast produced by Stephen Seckler of Seckler Attorney Coaching (www.counseltocounsel.com). It addresses important career, marketing, and leadership issues facing attorneys. The target audience is associates, counsel and partners at law firms of all sizes; but the podcast also addresses issues that are relevant to in-house counsel, law students or any lawyer who is looking for career insights inside or outside of the law. Counsel to Counsel is aimed at individual lawyers who are looking to increase their own career satisfaction and build their marketing and leadership skills. The podcast features interviews with leading consultants, career professionals and marketing experts who advise attorneys on careers, marketing, law firm management and related issues. The guests are also a roster of successful attorneys who have found career satisfaction inside and outside the law. Counsel to Counsel is a direct outgrowth of the blog Counsel to Counsel which Stephen Seckler has been publishing since 2005. Since graduating from law school in the late 1980s, Stephen Seckler has been advising lawyers on career and marketing issues and working with a broad mix of law firms and corporate law departments. He began blogging when legal blogging was in its infancy and his blog Counsel to Counsel was named to the ABA Journal's Blawg 100 in 2007 and 2008 (the first two years that list was in existence). Steve has written extensively on career and marketing issues and he has spoken at many law school, law firm and bar association events. He served on the Boston Bar Association's Standing Committee on Work Life Balance and was Vice Chair of the Law Practice Management Section of the Massachusetts Bar Association. He is active in the Senior Lawyers Division of the American Bar Association, the ProVisors business network, and has been quoted frequently in the legal and business press.

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Episode 160- How AI is Disrupting Digital Marketing for Lawyers with Annie Stern

Episode 160- How AI is Disrupting Digital Marketing for Lawyers with Annie Stern

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