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Episode #160 – Mike Abramov On What The Best Clients Need. Become A Full-Service Copywriter And Write Your Own Ticket.
Mike laid in his bed with a horrible stomach flu surfing the ‘net.
His passion for hoops and NBA dreams found him pouring over basketball products.
Several years later he sent in a glowing testimonial.
At 16 years old he never thought that would set him on a career path.
The owner of that product company like Mike’s passion and needed people to champion his brand.
text
Mike’s success in customer service led to the owner writing him a game-changing email…
“Want to make more money?”
Mike wrote content and then sales and upsell pages and then whole funnels as time went by.
The owner turning him onto some classic texts in direct-response.
Along with on-the-job trial and error, Mike learned the game.
Now after 6 years he’s left that first fruitful gig and is on to other pastures.
If you’re new (or even an old hand at this stuff) then there’s a lot from Mike’s journey you can take and apply to your own.
His skill-set are what modern DR companies look for.
Start now!
In this episode, you’ll discover:
* One mistake copywriters make that leaves them deadly short on what clients look for.
* The advice an A-list copywriter gave Mike that sums up why most copy doesn’t resonate.
* How to avoid the horrible “tiptoe” mistake most businesses make with their weak copy.
* Stick to these and you can’t go wrong when building up your complimentary copy skills.
* The “can’t lose” method most businesses leave completely out. (This is where all the money is!).
Mentioned:
* Mike’s website
*
" rel="noopener noreferrer">Dan Kennedy’s Books
* Joe Sugarman’s Adweek Copywriting Handbook
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan: Hey, everybody we’re back with another edition of the podcast. I’m David Allan and we got a really interesting guest here today that was recommended to me by another guest Justin Goff we had on the show – by the time this is live you’ll have heard Justin’s episode. His name is Mike Abramov and I hope I pronounced that correctly and he is a digital marketer copywriter – in direct response. We’re going to find out everything about him in the next little while here as he starts by detailing his sort of superhero origin story. Mike welcome to the show.
Mike Ambramov: I appreciate you having me on.
David Allan: It’s awesome to have you on. And you were recommended Like I said by Justin and Justin’s a good guy. So he knows what’s what. So maybe start because I know very little about you other than what Justin told me on and off the air. So maybe give me sort of the rundown of where you were who you were and how you ascended to where you’re at now.
Yes I mean growing up I was obsessed with basketball. I thought I going to the NBA as every tall athlete thinks they are. I myself included actually. So I actually came across a sales page surf the web one night looking at basketball training and drills and tips and that kind of stuff like that and I ended up buying it. I sent over a testimonial a couple of years later to the actions of the owner and he was really impressed. Testimonials like you know what I need great dedicated guys like...
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By The McMethod Email Marketing PodcastMike laid in his bed with a horrible stomach flu surfing the ‘net.
His passion for hoops and NBA dreams found him pouring over basketball products.
Several years later he sent in a glowing testimonial.
At 16 years old he never thought that would set him on a career path.
The owner of that product company like Mike’s passion and needed people to champion his brand.
text
Mike’s success in customer service led to the owner writing him a game-changing email…
“Want to make more money?”
Mike wrote content and then sales and upsell pages and then whole funnels as time went by.
The owner turning him onto some classic texts in direct-response.
Along with on-the-job trial and error, Mike learned the game.
Now after 6 years he’s left that first fruitful gig and is on to other pastures.
If you’re new (or even an old hand at this stuff) then there’s a lot from Mike’s journey you can take and apply to your own.
His skill-set are what modern DR companies look for.
Start now!
In this episode, you’ll discover:
* One mistake copywriters make that leaves them deadly short on what clients look for.
* The advice an A-list copywriter gave Mike that sums up why most copy doesn’t resonate.
* How to avoid the horrible “tiptoe” mistake most businesses make with their weak copy.
* Stick to these and you can’t go wrong when building up your complimentary copy skills.
* The “can’t lose” method most businesses leave completely out. (This is where all the money is!).
Mentioned:
* Mike’s website
*
" rel="noopener noreferrer">Dan Kennedy’s Books
* Joe Sugarman’s Adweek Copywriting Handbook
* David Allan’s Make Words Pay
Intro and outro backing music: Forever More by CREO
David Allan: Hey, everybody we’re back with another edition of the podcast. I’m David Allan and we got a really interesting guest here today that was recommended to me by another guest Justin Goff we had on the show – by the time this is live you’ll have heard Justin’s episode. His name is Mike Abramov and I hope I pronounced that correctly and he is a digital marketer copywriter – in direct response. We’re going to find out everything about him in the next little while here as he starts by detailing his sort of superhero origin story. Mike welcome to the show.
Mike Ambramov: I appreciate you having me on.
David Allan: It’s awesome to have you on. And you were recommended Like I said by Justin and Justin’s a good guy. So he knows what’s what. So maybe start because I know very little about you other than what Justin told me on and off the air. So maybe give me sort of the rundown of where you were who you were and how you ascended to where you’re at now.
Yes I mean growing up I was obsessed with basketball. I thought I going to the NBA as every tall athlete thinks they are. I myself included actually. So I actually came across a sales page surf the web one night looking at basketball training and drills and tips and that kind of stuff like that and I ended up buying it. I sent over a testimonial a couple of years later to the actions of the owner and he was really impressed. Testimonials like you know what I need great dedicated guys like...